John Round
Developer / Designer of Digital Experiences
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About Me

I am a developer/designer living in the Detroit area. I have a breadth of experience covering the advertising industry from my start at an illustration studio to working for some of the largest agencies in Detroit. I have been an illustrator, a technical illustrator, an art department manager, a layout artist at a newspaper, an art director, a flash/front end developer, and an email specialist.
What follows is a brief description of my work history and experience.

  • Latcha & Associates

    March 2012 - Present

    My career at Latcha has been a varied one filling more than one role over my 8 years here. I have designed websites, mobile apps, emails and print pieces, I've even written copy for video scripts. In the last eight years I have animated web banners in html and flash, developed mobile app prototypes, created motion studies for menus and scene transitions. As a developer I have coded responsive websites and html emails, and designed interactive UX designs for many clients including Audi, Subaru, Ford, Vera Bradley, Criss Craft, and AM General.

  • MRM Worldwide

    2010 - March 2012

    I was hired into the Flash Developer group at MRM to help onboard the GM account, editing existing Flash pieces and develop new ones for all the GM brands. I worked with partner agencies creative and business teams and programed websites, micro-sites, modules and ad banners for all GM brands. I created motion designs and animations, and worked with back-end developers to create web and mobile experiences that consistnently exceeded the clients expectations.

  • Team Detroit/Wunderman

    2006 - 2010

    I was hired as a Flash developer to create websites, micro-sites, modules and banners in as2 and as3. I designed motion and animations to enhance user experience. Maintained and modified vendors code, preformed minor video editing duties and compressed video and graphics for web delivery. Clients included Ford, Lincoln, Mercury, Ford Credit, Ohio Art, Scotts, Compuware, Bosch, Warrior Sports.

  • Campbell-Ewald

    2003 - 2006

    I was brought on to the digital team to program and help design all the CD-Roms for the 2004 and 2005 Chevy Catalogs. As the digital art director for Avalanche, TrailBlazer and Silverado, I was responsible for the imagery on those brand pages of I was also the digital art director on USPS and US Navy, creating Flash pieces, a mailing CD-Rom for the Post Office and directing several video commercials and photo shoots.

  • Dragonfly Studios

    1998 - 2006

    In 1998 with the help of my best friend and some financial investors I started a multimedia studio called Dragonfly Studios. Our primary focus was on serving the ad agencies in town with technology based solutions to the needs of their various clients. I was the programming lead and art director for a diverse range of digital solutions including CD-Roms, flash games, websites, and interactive flash banners. Clients included Bozell, FCB, JWT, Brogan & Partners, Campbell Ewald, Carlson Marketing, Helm, Armstrong-White, GM, the city of Southfield, and the US Army Tank Command.

  • References


My primary areas of focus have been:

Salesforce Email Specialist

I have been using Salesforce Marketing Cloud for the last 4 years. I have coded emails utilizing code blocks, snippets, templates, AMPscript, server side js and content stored in data extensions to deliver heavily personalized emails with dynamic content. I have created data extensions and planned customer journeys.
Please visit my Trailhead Profile to see my progress.

Front End Developer

I have developed many websites and online advertising working on some of the highest profile automotive websites like,,,, and


Working for various studios and agencies I have designed digital and print content for many clients including Audi, Subaru, GM, Ford, Jeep, the US Navy, the USPS, Bosch, and Motorcraft.


Various examples of my work over the years.

Event Driven Emails

Salesforce Responsive HTML Emails

Audi Handraiser Program

Salesforce Responsive HTML Emails

Audi Holiday Emails

Salesforce Responsive HTML Emails

Audi Welcome Emails

Salesforce Responsive HTML Emails

Audi e-tron Emails

Salesforce Responsive HTML Emails

Audi App

App Design

Lincoln App

PhoneGap app motion design

Ford Explorer App

Ford Digital Brochure Apps

Ford Vehicles App

iPad Brochure app